Let’s Go Blue Together.

In one way or another, we are all part of the problems that face the ocean.

To save the sea, we need to rethink the way we do things.


How we eat

Three times a day, every day, we eat. It’s one of the great pleasures of being a human.

What we eat, how we eat it, and how we get it all have a tremendous impact on the marine world.

Believe it or not, the single greatest way you can help the sea is with your fork.


How we shop

Today we shop as a form of entertainment or stress relief. We usually don’t think about where the stuff came from, how it’s made, or how long it will last.

Our addiction to “stuff” is flooding the ocean with waste and consuming resources at a rate that the earth can’t keep up with.

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How we express ourselves

How we present ourselves to the world helps us define who we are. We are free to dye our hair, wear makeup, and change our wardrobe whenever we want.

The choices we make about our clothing, cosmetics, and beauty products have a hidden impact on the ocean and the planet.



How we think

We can’t expect the world to change unless we change.

Change is not easy; it requires a rethinking of what we know and how we view the world.

A journey to a bluer life starts with mindfulness.